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Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on the pictures alone. One has over 500 reviews with an average rating of 4.8 stars. The second has 140 reviews and a 2-star rating. The third has no reviews. Which do you buy?
Of course, you’re drawn to the bedside table with over 500 satisfied customers.
Why is this? It’s due to a psychological phenomenon called social proof.
Whether we realize it or not, humans are pack animals. We need one another, we need to feel a sense of belonging, and we need socialization. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us.
When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort.
In other words, to learn what is correct, we look at what others are doing or have done in the past.
Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do.
Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by the influencer (or society).
When you’re browsing a landing page and see a testimonial from an industry expert you respect, that’s social proof. When you’re cruising a pricing page and you see that an industry giant is already using the tool, that’s social proof. When you sign up for a demo because you see the tool solved the exact problem you have for a similar company, that’s social proof.
Essentially, it’s borrowing third-party influence to sway potential customers.
Now that you know what social proof is, why do you need to incorporate it into your marketing? Why is it a valuable component to your business strategy?
In a few words: social proof gets your business more sales.
Incorporating social proof into marketing efforts has allowed many startups and small companies to grow in popularity and see a spike in sales.
Implementing social proof such as recent customer activity takes less than five minutes to set up and deploy on your site with a great social proof App like Gprove. And, it can boost conversions by up to 15%.
An example of social proof would be displaying something like: “Laura from Vancouver, Canada recently purchased the Turbo Traffic tool”, or including customer reviews on your product pages.
In order to outpace the competition, enhancement of your marketing strategy is a must. Social proof is powerful enough to grow your business to newer heights. Social proof notifications are a simple way to harness the attention of your website visitors. Moreover, it up scales the urgency of your products in order to create the "FOMO." When many of the world's top tech giants use social proof apps, it has to be an effective one.
GProve social proof app converts real-time data into social proof notifications. These popups show how busy your website is and instantly build trust. NCrypted's GProve social proof app shows notifications for the sales (latest sales). So, the visitors can know that other customers already trust your brand and are using your products.
GProve upscales the conversions by highlighting the recent orders, reviews of a product, as well as varied other customer reviews on your website. Get access to the smart, attractive as well as customized social proof notification software. Make your website look busy yet trustworthy in order to increase conversions and outpace your competitors!
GProve is a legitimate marketing platform that utilizes yet automates the genuine strength of social evidence in order to instantly optimize the conversion, trust as well as sales.
Instant Boost
See immediate encouragement in every conversion behavior.
Activity showcase
Track and highlight real purchases, registration and more.
Smart Targeting
Show social evidence to the right person at the right time.
Flexible design
Use our out-of-the-box social proof app for every detail.
No code is needed
GProve is easy to set up, it's just copy and paste and set it in less than 5 minutes.
