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The music industry is trying to reclassify sound file ringtone sales as record single sales. This would give them the same royalties that they receive from selling a record, and the companies would still make 50% of the profits from licensing the ringtones. Several companies, including the Mobile Entertainment Forum, are promoting different ways to personalize cell phones by using different applications. But according to Patrick Parodi, chairman of the Mobile Entertainment Forum, the next mobile iTunes is not the consumer's idea.